Deezer streaming service plans to identify and remove AI tracks that imitate artists

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The rise of AI-generated music has ushered in a new era where machine intelligence is increasingly used to mimic the sound of human voices and instruments. However, streaming service Deezer has just launched new technology to detect and delete any songs on the platform made using AI that might mimic artists and popular tracks.

The company’s new software aims to pick up ‘deepfaked’ tracks that have been produced using artificial intelligence algorithms to mimic the sound of music artists like Drake and The Weeknd. The technology is designed to detect and remove these illegitimate tracks from the platform to weed out illegal and fraudulent content.

According to BBC reports, Deezer CEO Jeronimo Folgueira explained that the music streaming platform is “at a pivotal moment in music.” Deezer’s new AI-detection technology was also made using artificial intelligence and machine learning, but Folgueira argues that it is a “good use” of AI, as opposed to using the technology to mimic music.

Speaking to the BBC, Folgueira explains that the music industry needs to ensure that AI is used in the right way, that it complies with the law and intellectual property rights, and that artists are compensated fairly. He added that eliminating deepfake vocals would be tagged using Deezer’s new software and flagged with labels, artists, and rights holders.

Deezer’s move comes in the midst of a recent surge in songs made using AI. For instance, a collaborative track between Drake and The Weeknd using AI-generated vocals of both artists went viral in recent weeks. The track was removed from streaming services following a petition made by Universal Music in April.

Despite Deezer’s opposition to mimicking audio, the music streaming company has affirmed that using AI to innovate in music is welcome. However, it should be done in the right way, legally, and fairly, and artists should always get properly compensated.

Deezer’s new AI detection technology signals a new wave of anti-fake and fraudulent content solutions. Spotify, for instance, recently reinstated tracks from AI generator Boomy after allegations of “fake streaming.” This underscores the importance of detecting and rooting out fraudulent content as quickly and effectively as possible.

The practice of using AI to create music has also been welcomed by some artists like Grimes, who launched new software to mimic her voice in May and offered a 50% royalty cut to any music made using her voice.

In conclusion, it is clear that the rise of AI in music creation is here to stay. However, ensuring it is deployed fairly and legally takes effort and collaboration from platform providers like Deezer and the music industry at large to guarantee that artists receive their due compensation.